New Nocatee biz center aims to serve community with latest tech features


The 22,500-square-foot hub at 425 Town Plaza Ave. is the brainchild of Raghu Misra, founder and CEO of Ponte Vedra Beach’s Wired2Perform, a platform that uses behavioral science and analytics to optimize workforce talent. The center aims to serve startups, small businesses and individuals.

A $6.5 million high-tech business incubator/community center called The Link should be up and running at the massive Nocatee master-planned residential development in northern St. Johns County by July of this year, developers say. 

The 22,500-square-foot hub at 425 Town Plaza Ave. is the brainchild of Raghu Misra, founder and CEO of Ponte Vedra Beach’s Wired2Perform, a platform that uses behavioral science and analytics to optimize workforce talent. 

Misra announced in a news release that The Link has partnered with Germany-based smart building company Wtec to provide “technologically advanced space and services for startups, small businesses and members.” 

Wtec’s smart-engine technology and infrastructure will help provide a human-centric, sustainable and energy-efficient building that will among other things reduce carbon dioxide emissions from lighting by more than 70 percent, the release states. Total energy costs are expected to be 35 percent lower than traditional structures of similar size. 

“With the inclusion of the latest and greatest technologies of IoT [internet of things] sensors, artificial intelligence-driven building controls, among others, Wtec will deliver world-class comfort to our members and also make the building ultra-sustainable,” Misra said in the release. “The various technologies we will have at The Link will bring out anyone’s inner tech nerd.” 

Misra
Miscovich

Timothy Miscovich, chief commercial officer at Wtec and a St. Johns County resident, said The Link will give residents a window into the possibilities of alternate technologies. 

“The Link will be the first in the area designed at the same level as many of the world’s biggest companies in terms of building intelligence and sustainability,” he said in the release. 

In other news:

● Florida residents sit about in the middle of the road when it comes to their effective median real estate tax load, according to a new study by personal finance website WalletHub. 



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