Founder: Isiah Fowler
When Isaiah Fowler first had the “vision” for his brand SWAV Eyewear, it was two-fold. He not only launched a company that would design high-end, eco-friendly sunglasses, handcrafted in Greece, but also, every pair of eyewear includes an inspirational quote engraved on the inner temples, a reminder, he says, to “never give up on the vision.”
The inspiration for his designer eyewear brand first came to him in 2011, while serving in the U.S. Air Forces. Fowler was diagnosed with malaria, but after beating the illness, he decided from there on that he would dedicate his life to impact and inspire the world. With each pair of shades sold, a portion of that sale goes to the Visionary Investment Fund, which at the start of every new quarter, they will donate the full amount to another visionary and innovator in the community.
Launching his brand in 2018, Fowler says that inspiration is needed now more than ever. “With everything going on right now, it’s so easy to get distracted emotionally,” he said in an interview with Blackbusiness.com. “The fight against injustice and discrimination is bigger than ever, and we need that focus now more than ever…that’s why our frames have ‘stay the course’ engraved on them. Everything in life starts with a vision, but for the vision to come to fruition, we have to keep sight of our focus no matter what.”